This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
If you consent to the use of marketing cookies, we may use Google services (e.g., Google Ads / conversion tracking). Depending on your consent, personal data such as online identifiers (e.g., cookie ID), device information, (truncated) IP address, and information about your use of our website may be transmitted to Google and processed there to measure the effectiveness of our advertising and optimise ads. We also use Google Ads Enhanced Conversions: after you have given consent and you trigger a conversion (e.g., submitting a form), certain details you provide (e.g., email address and/or phone number) may be hashed locally (e.g., using SHA-256) before being sent to Google, to improve the accuracy of conversion attribution. For more information on how Google processes personal data in connection with business services, please see Google’s Business Data Responsibility Site: https://business.safety.google/privacy/
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Google Ads (Conversion Tracking / Enhanced Conversions)
Provider: Google LLC
Purpose: Advertising, conversion measurement and optimisation.
What happens after consent: If you consent to marketing cookies, the Google Tag may collect and transmit personal data such as online identifiers (e.g., cookie IDs), device information, IP address (typically truncated), and usage/event data (e.g., page views and conversion events) to Google. This helps us measure the performance of our ads and optimise campaigns.
Enhanced Conversions: If you trigger a conversion after giving consent (e.g., submitting a form), certain user-provided data (e.g., email address and/or phone number) may be hashed locally (e.g., using SHA-256) before being transmitted to Google, to improve the accuracy of conversion attribution.
More information on how Google processes personal data in relation to business services:
https://business.safety.google/privacy/
Learn more| Name | Description | Duration |
|---|
| Used by Google to check whether the browser accepts cookies. | 15 minutes |
| Third-party cookie used by Google for advertising purposes such as serving and measuring personalised ads. | 13 months |
| Used by Google Ads for conversion tracking and attribution across ads and channels (depending on configuration). | 3 months |
| Used by Google Ads to store conversion information and enable conversion linking/attribution for ad campaigns. | 3 months |
| Used by Google Ads to store and track conversions and ad interactions. Helps measure advertising effectiveness. | 3 months |
